![]() I was just supposed to design it on time and on budget. Based on these documents, I could only infer whether my creation solved the problem or not because it was typically too late at that point to challenge the rationale behind the product vision. ![]() From there, I made a site or application map that catered to a specific set of user scenarios that enabled those interactions. Or, I was given a flimsy project brief with pretty comps that stated what the final product should accomplish. Often, I was handed a massive requirements document that listed hundreds of “essential” features. Along with the other team leads, I flew into Chicago to kick off our discovery phase.īefore that moment, my 15 years of professional experience focused on interface design and integrating new technologies (such as Flash) into interfaces to create “cutting-edge” products. At the time, I was the UX lead at Schematic (now Possible) for the website redesign of. My first chance to practice UX strategy occurred in 2007. In this way, the attorneys try to avoid surprises, and you, as a product maker, should also want to strategically do just that. To avoid a “trial by ambush,” lawyers can request to see the evidence of the opposing counsel in order to prepare sufficient counter-evidence. ![]() I’ve always liked to think of the discovery phase as similar to the pretrial discovery process used by attorneys in the United States. This is when teams dig deep into research to reveal key information about the product they want to build. In the digital world, strategy usually begins in the discovery phase. How I Discovered My UX Strategy Framework
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